Learn with AhaInsights
Learn: Data Models with Shopify-GA4 data
GA4 events for Shopify Stores drive analytics across millions of stores across the world.
They form the backbone of any serious analytics effort.
In this series of blogs, we take you through the events available on GA4 for Shopify stores, and look at the key data models associated with these events.


GA4 Templates
Start your website analytics journey with these plug-and-play templates based on Google analytics data.
- Use the Website Overview template to get a quick snapshot of your site’s daily performance.
- Explore product and collection page performance for insights.
- Or, look at long term trends in orders, sales and AOV – by marketing channel.
GA4-BigQuery Data models
It takes months to build robust and detailed data models on GA4 data. It takes even longer to build dashboards, document everything, setup tests in dataform and dbt.
With our data models, it takes 30 minutes.
We are building robust data models for dataform and dbt. Base Plan will be available to all for Free. Launching soon.

Latest Blogs
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Event Names for Shopify Websites
Event names are generally ignored by analysts and developers alike, and PMs don’t even care to ignore them, but they…
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How to setup GA4 tracking for your Shopify store?
There are many ways of connecting GA4 to your website. If you have an existing store and you work with…
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GA4 Events: Purchase Part 3
In the previous two posts on purchase events, we focussed on building data models and gaining insights from the GA4…